Subject ▸ business case

How do you sell a data science project to your boss

This post was inspired on my response a few months ago in the SPE forums. The question was -if I remember correctly-, on how you sell predictive analytics to a conservative manager. I have made some changes to my original answer to make it more current, and independent off the original post. So, the question is: How do sell a petroleum engineering data science project to your skeptic manager?